Hossein Nourmohammadzad; Soraya Makki Niri
Abstract
Arab bazaar of Ahvaz city is located in the vicinity of the downtown bazaar and on the sidelines of Karun River. The bazaar's physical structure is formed by the shops and commercial ...
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Arab bazaar of Ahvaz city is located in the vicinity of the downtown bazaar and on the sidelines of Karun River. The bazaar's physical structure is formed by the shops and commercial units around an axis. The bazaar users are mostly Arabs and their behavior relate to the patterns in this bazaar. These behavior patterns are extracted from the Arab bazaar in Ahvaz city. These patterns are not correspondent with the physical structure of the bazaar and therefore lead to irregularity and disturbances in this bazaar. Most of these disturbances are because of changes in the bazaar's physical structure. This change in the primary structure has expanded to the internal boundaries of bazaar and is formed based on the informal structure inside of the formal structure. The informal structure is very different from the formal structure. Hence, the main question is, how the user's behavior patterns can be synonymous with the physical structure? To answer this question, the Arab bazaar's physical structure and business behavior of the users were considered with systematic approach, and each were examined in 3 levels of the bazaar. The bazaar's physical structure was examined with a survey and descriptive methods. Also, user's behavior was studied with performance zone model and ethnographic method. The observation and recording of behavior was done based on the relationships between the two roles of "buyer" and "seller". With this, current behavior pattern were extracted. The patterns of these behaviors were classified in three categories: the relationship between the buyer and the buyer, the buyer with the seller and the seller with seller. Each of these behavioral patterns lead to changes in the physical structure of the market and has formed an informal structure. The design guides are in 3 levels, based on the findings regarding the traits creating the informal structure and its impact on market structure. First, the behaviors' forms and their patterns are examined for testing of the design guideline. Then their impact is checked on the physical structure. Finally, rules, norms, measures in design guideline are tested for assessing proportionalte physical structure with regards to behavioral patterns. The design guidelines can be used as a controller in the design process and control outputs of the design process based on behavioral patterns.
